How Rich Results Could Make You Rich

Search results are no longer exclusively text links. Depending on what you search for, you’ll receive a mixed bag of visuals, text, video links and possibly maps. If you’re a written blog, you’re competing directly with video at times. It doesn’t seem fair, but it’s the way the internet is moving and you have to move with it. Your SERPs depend on it. Aiming for the top of a pile of content rather than just the top of a text link list is called “aiming for rich results.” This means you will need to change your content strategy to compete. First,

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