Is Podcasting the Best Place to Spend Marketing Dollars?

Like most marketers, I’m a sucker for a good statistic. And one I saw recently blew my mind. More than 30% of Americans between ages 25 and 54 listen to at least one podcast per month. Marketers aren’t ignoring the phenomenon. We’re spending a ton of money to advertise on people’s podcasts. Ad revenue has gone from less than $70 million in 2015 to over $250 million in 2017. The number is expected to rise. If you don’t listen to podcasts, then keep reading. Today’s topic is about podcasting and why and how you should throw some marketing dollars toward

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